Gigi Hadid Is Donating Her Fashion Month Earnings to Ukrainian Relief

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Gigi Hadid announced on Instagram today that she will be donating all of her fashion month earnings towards relief efforts in Ukraine, which is currently facing aggressive invasion from Russian troops under the order of President Vladimir Putin. Over the past several weeks, the model has been a staple on the catwalks, having walked for the major fall 2022 shows at Michael Kors, Versace, and Vivienne Westwood, and many others.

“Having a set fashion month schedule has meant that my colleagues and I often present new fashion collections during heartbreaking and traumatic times in history,” wrote Hadid. “We don’t have control over most of our work schedules, but we would like to walk ‘for’ something. Following in the footsteps of my friend [and fellow model] @micarganaraz, I am pledging to donate my earnings from the fall 2022 shows to aid those suffering from the war in Ukraine, as well as continuing to support those experiencing the same in Palestine.”

In more ways than one, the fashion world has attempted to use its platform this month to help spread awareness about the dire situation in Ukraine. Ukrainian talents like Bevza designer Svitlana Bevza and model Eugenia Dubinov have both shared their experiences directly from Kyiv. At today’s Balenciaga show, designer Demna Gvasalia, dressed in blue and yellow, dedicated his show to the resiliency of Ukrainians. Major brands and retailers—such as Net-a-Porter, Nike, Chanel, and Louis Vuitton—have stopped exporting to Russia altogether. Hadid and Argañaraz are taking this sentiment of support one step further, and donating any financial support they’ve received during this time. 

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